BAKE & BAR
Retailers tell us that Bake and Bar are 2 strongly performing categories right now.
Not surprising given the number of consumers stuck at home looking for creative and pleasurable ways to fill in a day or evening.
Within the broader Bar category, it’s cocktail making that’s grabbing most attention.
Bottle shops confirm increased spend on base spirits ( vodka, gin, rum, whisky), the platform required to make the most popular cocktails
To help you promote cocktails and cocktail tools here are 3 Überbartools™ cocktail making links to share across your social channels.